uWare 2.0 represents the first component of the company's strategy to provide advertisers with desktop branding on a variety of platforms, including PCs, handheld computers, cell phones and other web-enabled devices.
uWare 2.0 is a PC and Internet navigation taskbar designed to give sponsors integrated campaigns, targetable via profiles that are created for each user from a brief registration questionnaire. eWare says the profiles are continuously refined, providing sponsors with improved targeting.