• Mediaweek, Thursday, November 6, 2008 9:30 AM

In a bid to promote their medium by spreading good will after a contentious presidential race, the nation's largest out-of-home companies are launching the medium's first digital public service announcement.

Designed pro bono by marketing agency Taxi for the Outdoor Advertising Association of America, the campaign, "VS/US" is designed to help unify the country. "This campaign succeeds by influencing the public with a positive message and by illustrating out-of-home's capacity as a national medium," says Paul Lavoie, TAXI chairman.

Among the companies participating in the PSA, which runs through Nov. 12, are Clear Channel, Lamar Advertising and CBS Outdoor.

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