How Do You Prevent Creative Block?

  • by July 26, 2000
Even if you don't deserve a break today, it may be wise to take one. In a recent survey of advertising executives, 36% of respondents said time out from work is the best way to avoid a creative block. The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes responses from 200 advertising executives among the nation's 1,000 largest advertising agencies. "When scheduling a project, building in time for periodic diversions can keep creative expression flowing and increase productivity," said Liz Hubler, executive director of The Creative Group. "To encourage their employees to take a recess, some companies, particularly those in which employees regularly work extended hours, are providing on-site amenities such as game rooms, gyms and nap areas." In addition to taking a break from a project, the following advice for preventing a creative impasse was offered by advertising executives: -- "Change the music and colors in your work environment to keep it creative." -- "Think out loud. Talk to yourself." -- "Write down every idea, whether you use it or not." -- "Maintain a good sense of humor and engage in laughter." -- "Take in as many cultures and trends as you can and draw from them." -- "Don't allow interruptions. Just turn off the phone." -- "Allow time for personal rejuvenation. Spend time on outside hobbies and interests." -- "Start a project well in advance and stay one step ahead of the game." -- "Keep your mind open at all times, avoiding parameters." -- "Have a solid strategy and sufficient information to solve the problem from the start." -- "Be courageous. Don't fear anything, just dig into it."
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