• August 8, 2000

Intelligex, a New York-based start-up that will match buyers to suppliers of custom research, is slatted to launch this fall. According to Matthew Storm, co-founder and CEO of Intelligex, the research industry is fragmented and both buyers and suppliers suffer from high transaction costs. "Intelligex's matches custom research buyers with Intelligex-certified suppliers and allows them to negotiate, collaborate, and transact custom research online. Intelligex's buyers gain a competitive edge in decision making, while Intelligex's suppliers benefit from improved reach and reduced sales and marketing expenses." Yankelovich Partners, Opinion Research Corporation, and Guideline Research are among over a dozen research firms which will bid on requests for proposals from research buyers such as Arthur Andersen and 24/7 Media.