eMadison has forged an agreement with Video Communications, Inc. (VCI) that will allow VCI's proprietary, STARS II+ system for client- server sales, traffic, and billing to be integrated with
eMadison's secure, Internet-based platform for commerce in traditional media advertising time and space.
eMadison will simplify the media buy via a secure, Web-based infrastructure for
negotiations, transaction processing and management. It requires only an Internet connection, a browser, and a little training to operate. Clients need make no investment in proprietary software or
hardware.