• July 28, 2000

The Direct Marketing Association (The DMA) commended the Federal Trade Commission (FTC) today for its effort to develop industry self-regulatory guidelines for the use of consumer information. These comments came as a result of the release of the FTC's report on online profiling by network advertisers.

The DMA has worked closely with the FTC to find solutions that will satisfy consumers' questions and concerns about the use of personal information and online privacy. "We commend the FTC for their work and are pleased to have played a role in developing a self-regulatory proposal that will protect consumer privacy nline," said Jerry Cerasale, SVP, government affairs, The DMA.

As part of its ongoing efforts to address consumer concerns about the use of personal information, The DMA, as of July 1, 1999, requires that member companies that market to consumers comply with the Association's Privacy Promise to American Consumers.