• Multichannel News, Tuesday, November 11, 2008 9:15 AM

Dish Network announces that it will be using Invidi's Advatar technology to deliver addressable, targeted national and local television advertising.

Dish will be among the first pay-TV providers to sell ads according to specific household geographic, demographic and other pre-determined viewer metrics. Traditional satellite broadcast delivery is currently limited to all homes receiving the same commercials.

Invidi's system complies with all privacy laws and the company's own privacy policy, according to Dish.

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