• Adweek, Tuesday, November 11, 2008 9:15 AM

MediaCom is aggressively reshaping its organization under the tutelage of Doug Checkeris, North American CEO. The reorg includes integrating digital, realigning of clients into five core clusters, and strengthening planning, search, events and branded entertainment capabilities.

Plans also call for new office space. Next year, all 500 MediaCom staffers will move to the same building as sister shop Mindshare in New York's garment district. The space includes a loft-like area that will serve as auditorium, café and meeting space.

Perhaps most telling in the new space is that no one at MediaCom will get an office. About 80% of the staff works in offices in the current location. "You can't a build a culture if you can't talk to each other," says Checkeris.

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