• July 31, 2000

SixtyFootSpider, an interactive communications company owned by True North Communications, announced today that is has donated its efforts to design and produce interactive Web banners for the Ad Council's Community Drug revention PSA component of the White House Office of National Drug Control Policy's Youth Anti-Drug Media Campaign.

For this campaign, which also includes print, radio, and television materials, SixtyFootSpider has produced two sets of animated GIF banners, developed around the concept of getting people involved in drug prevention programs in their communities. The banner ads designed for the Media Match component of the campaign target non-profit organizations, as well as the ad agencies and media companies that work with them, to heighten awareness about free media opportunities and eligibility criteria. Click-through banners link to http://www.adcouncil.org/ondcp. SixtyFootSpider has produced two sets of animated GIF banners, focused on messaging eligible organizations that offer PSAs.