Yankelovich today announced the launch of MONITOR MindBase - a tool designed to make attitudinal data actionable for marketers. They unveiled the new tool at The National Center for Database Marketing
Summer 2000 Conference in Las Vegas. MONITOR MindBase makes available attitudinal data about consumer values and lifestyles in a database-compatible format that allows marketers to overlay attitudinal
data into third-party lists and compiled databases, and access it for tactical marketing decision-making just as they've used behavioral data and demographic data in the past.