Starbucks Coffee Co. and The New York Times announced today an alliance that will leverage Starbucks retail with The NY Times' national presence. Under this agreement, The NY Times will use its
national advertising resources to promote Starbucks products and retail locations as a destination for readers. In turn, the NY Times will be the only national newspaper sold across the Starbucks
network of company-owned locations in the US. Starbucks customers and The NY Times readers will have seamless access to both websites through a new link.