• by November 14, 2008

There are two ways to look at this issue. One is to focus on the more significant issues facing the country. The other is to realize the significance of Obama's campaign. Never before have we seen a candidate embrace the Web and social networking to reach so many people. By constantly keeping his supporters up to date, he was able to create an instant personal connection. This is the first time I felt truly involved in a campaign and looked forward to the debates.

That being said, if people can put their differences aside leveraging the database to improve volunteerism would have a significant impact. Yes we have harder issues to be looking at and resolve. However we can do much more on a local level, such as soup kitchens, literacy programs, clothing drives, etc. And that is only one example of what can be done with the database. I hope he continues his use of social media (whether it be Obama or his staff). It's an exciting time for all marketers.