• by November 14, 2008

So, politics aside, one thing I do think we have going for us as marketers is that, the public, especially the American public, is a highly aspirational group of people.

From observing the political views of friends, relatives and co-workers, I noticed one constant: no matter which side they were on, they seemed to be thinking very much about their futures -- not necessarily the future in relation to where they were right now, but the future that they hoped (there's that word, hope) that they would have. Sometime their picture of their future reality seemed completely out of reach and out of touch with life (in either direction), but that did not seem to stop anyone from sticking with their views.

If you are marketing in the United States, I think you have the uniquely aspirational and hopeful outlook of the public on your side. We might not be selling hope, but we are selling to a hopeful public, which is just as good.