Nielsen//NetRatings today released the premiere results of its global Internet index for June. The figures showed that more than 207 million people across eight countries - US, the UK, Australia, New
Zealand, Canada, Japan, Ireland and Singapore - had Internet access, with more than half of those people, or 117 million, actively using the Internet during the month.
Yahoo! registered the
highest unique audience and the most page views for the month of June, showing a relatively high percentage of repeat, while eBay registered highest in terms of pages viewed per person and time spent
per person.
Notably, iWon.com ranked 36th in terms of unique audience for the month of June, but ranked second only to eBay in terms of the average time spent per person on the site, with the
average visitor staying on iWon.com for one hour and six minutes.
The international dominance of Yahoo! reflects the preeminence of global search engines and portals in multinational surfing
activity. During the month of June, nearly 90% of the active Internet universe, or 102 million people, visited search engines and portals, with an average time per person of just over nine minutes.
The second most popular category in June was telecom and Internet services, which attracted 65% of the active Internet universe, or 74 million individuals, who spent an average of six minutes and
36 seconds in that category.
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