• August 2, 2000

ADTECH, a leader in the European outsourced ad serving market, has combined the qualities of the traditional advertising banner with Real Time messages to produce a new advertising format.

The latest information is dynamically integrated into the advertising and runs through the banner like a ticker text. The advertiser can react to the market within seconds without having to create or book new banners. Everything is generated automatically.

The Real Time Banners that are delivered contain new up-to-the-minute data on the Stock Exchange, the weather, auction bids or last-minute travel offers ADTECH and Germany's premier financial website wallstreet:online have entered a strategic partnership for the test phase of the Real Time Banner campaign, which has already been running for more than four weeks. Using its "Pull" process, ADTECH's ad serving technology scans the site at regular intervals, takes the relevant real time data and integrates them into the banner. In this way the market prices can be read on the banner in real time (with a delay of 15 minutes, since they do not belong to a fixed user group). Every individual stock price is also linked directly to the relevant price chart.