• August 3, 2000

Courts, Britain's biggest furnishing and electrical specialist, is the first advertiser to distribute artwork to media owners nationwide using artsend.com, the new Internet ad traffic product introduced into the U.K. by Seattle-based e-commerce provider mediapassage.com.

RPM3 will now distribute virtually all of the ads on the extensive Courts weekly local schedule straight from their offices in the Soho district of London to regional U.K. newspapers via the Internet.

Allowing quick Internet upload and download of artwork, mediapassage's artsend.com Internet ad trafficking service is ideal for retailers such as Courts who constantly need to run different ads in different newspapers. The system removes the need for expensive and time-consuming couriers, xeloxes or one-by-one ISDN distribution.

Mediapassage.com, the only provider of e-commerce services for processing print media transactions, is a privately held company headquartered in Seattle with offices in New York, Chicago, Los Angeles and London.