The American Advertising Federation (AAF) announced today that Competitive Media Reporting (CMR) has joined the organization. AAF's President and CEO Wally Snyder, "The addition of Competitive Media
Reporting brings a valuable resource to AAF and our 50,000 members. CMR provides the most comprehensive advertising spending data. This information is important to government, financial communications
and our industry. We have concrete plans to utilize these important statistics."