Vindigo today announced the Beta launch of its "Vindigo Instant Offers" mobile advertising program in New York City. The 10 week program, which began August 1st, enables consumers to take advantage of
exclusive promotions from national and local merchants offered exclusively to Vindigo users via the Vindigo service.
Promotions range from a 15% discount on DVDs and free inline skate rentals to
a pizza give-away and are available in each of the Vindigo channels - Eat, Shop and Play. Participating merchants are listed in the "Specials" category within each channel. Users will redeem the
offers by "showing their Vindigo" to the sponsoring merchant at the time of redemption.