eMadison has forged a partnership with COREMedia Systems. The partnership permits COREMedia Systems' proprietary, services for media planning, market and campaign level analysis, and pre-buy systems
to be integrated with eMadison's secure, Internet-based platform for commerce in traditional media advertising time and space. eMadison's partnership with COREMedia Systems is similar to an agreement
it recently made on the media sales side with Video Communications for its proprietary STARS II+ system for client- server sales, traffic, and billing.
eMadison will simplify the media buy via a
secure, Web-based infrastructure for negotiations, transaction processing and management. It requires only an Internet connection, a Web browser, and a little training to operate. Clients need make no
investment in proprietary software or hardware.
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