After months of teaser ads, Verizon Wireless is releasing the touch-screen BlackBerry Storm today. A new TV ad claims that typing on the Storm is more accurate than typing on other touch-screen
phones: "Lookie here! It's typing Reno, Nevada, not Rhino Frittata or Emo Piñata," says a voiceover.
Verizon is heavily subsidizing the device, which costs $199 after a $50 mail-in
rebate with a two-year contract, Sara Silver reports.
A massive ad campaign started in September with mailers to customers that read: "The Storm Is Coming." In October, the company began
running TV teasers featuring a Storm user who says "Whoa!" when he picks up the phone. A full spot launched last week boasted that the device's screen clicks when touched and moves down when pressed
to select an item.
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