• August 11, 2000

In a move to strengthen its offerings in the wireless space, e-mail marketing player LifeMinders announced Wednesday that it will acquire smartRay Network a wireless messaging company.

LifeMinders believes the smartRay acquisition "will accelerate the use of its personalization technology in the wireless industry." SmartRay's system enables real-time message delivery to digital mobile phones, one- and two-way pagers, and wireless PDAs. The company also offers a suite of personalized, profile-driven messages and alerts that target wireless users.