• by August 9, 2000

The Radio industry continues its march toward another record-setting advertising year. For the first six months of 2000, combined local and national ad revenues were running 21% ahead of 1999, with local sales trending 18% higher and national numbers enjoying a 31% boost. All five regions of the country experienced double-digit gains both locally and nationally during the first half of this year.

For the month of June, combined local and national figures were 14% better than the same month a year ago. Broken down, local and national sales were both 14% higher in June, which represented the 94th consecutive month of sales increases for the Radio industry. These calculations are based on the Radio Advertising Bureau (RAB) Radio revenue index of more than 100 markets.

June 2000 vs. June 1999 Local Revenue – June 2000 All Markets 14% East 17% S East 10% Midwest 9% S West 10% West 20%

Year-to-date Jan-June 2000 vs. Jan-June 1999 All Markets 18% East 19% S East 14% Midwest 15% S West 15% West 22%

National Revenue – June 2000 All markets 14% East 23% S East 18% Midwest 3% S West 25% West 9%

National Revenue – Jan-June 2000 All Markets 31% East 36% S East 25% Midwest 20% S West 37% West 34%

Local & National Revenue – June 2000 All Markets 14%

Local 7 National Revenue – Jan-June 2000 All Markets 21%