• by August 9, 2000

Ad spending on websites jumped 21% in July to $1.529 billion for the most significant monthly gain of the year. The information was released today by AdZone Interactive, an advertising research firm that tracks advertising on over 1,000 websites that make up more than 95% of all Internet advertising revenue.

In making the announcement, John Cardona, president of AdZone Interactive, said, "We've seen increases in ad expenditures on the web in every month this year, and from January to July, the numbers are up an incredible 87%. Clearly the talk of a slowdown in dot.com advertising isn't a reality."

AdZone Interactive is an advertising research firm specializing in the automated retrieval classification analysis and delivery of worldwide Internet advertising data, tracking Internet advertising revenue from banners, text ads, keyword, links, buttons op-ups, interstitials, and hover texts.

Top 10 Brands on US Sites July 2000 Expenditure/Impressions

1 FIDELITY.COM - $36,473,600 / 1,531,271,600

2 VERIOPRIMEHOST.COM - $25,447,800 / 1,201,419,000

3 DATEK.COM - $23,713,100 / 577,790,900

4 NEXTCARD.COM - $23,358,900 / 758,861,400

5 YAHOO.COM - $20,633,300 / 462,183,800

6 NETMIX.COM - $20,017,000 / 714,893,600

7 SEARS.COM - $18,841,300 / 858,759,000

8 YAHOO.COM MAIL - $15,768,600 / 375,967,100

9 1800FLOWERS.COM - $14,730,000 / 666,943,300

10 LOWESTFARE.COM - $14,698,800 / 341,806,300

Top 10 Total $213,682,400 / 7,489,896,000

Top 10 US Web Sites July 2000 Revenues / Impressions

1 aol.com - $85,787,200 / 4,085,106,300

2 yahoo.com - $48,837,100 / 1,135,747,100

3 ebay.com - $33,939,900 / 2,262,659,400

4 cbs.sportsline.com - $27,365,400 / 1,094,616,000

5 freelotto.com - $27,187,900 / 679,697,300

6 msn.com - $26,873,400 / 767,812,300

7 espn.go.com - $25,554,300 / 946,455,900

8 autotrader.com - $24,510,600 / 817,021,200

9 netzero.com - $20,017,000 / 714,893,600

10 chat.yahoo.com - $19,216,300 / 915,063,700

Top 10 Total - $339,289,100 / 13,419,072,800

Top 10 US Web Site Networks July 2000 Rank Web Site Network Revenues Impressions

1 YAHOO! INC - $131,558,600 / 3,587,719,500

2 AMERICA ONLINE INC - $121,168,500 / 5,355,545,900

3 LYCOS INC - $110,577,700 / 3,531,854,800

4 MICROSOFT CORP - $69,114,900 / 2,323,496,800

5 ZIFF-DAVIS INC - $59,569,900 / 1,008,036,200

6 ESPN INTERNET VENTURES INC - $48,680,900 / 1,661,976,200

7 AT HOME CORP - $36,210,000 / 1,711,903,000

8 EBAY INC - $33,939,900 / 2,262,659,400

9 CBS WORLDWIDE INC - $30,529,600 / 1,184,558,400

10 EZ-LOTTO PROMOTIONS INC - $27,187,900 / 679,697,300

Top 10 Total - $668,537,900 / 23,307,447,500

Total Ad Expenditures/Percent Increase

Jan-00 - $818,543,000

Feb-00 - $859,083,000/4.95%

Mar-00 - $1,012,934,000/17.91%

Apr-00 - $1,088,752,000/7.48%

May-00 - $1,212,882,000/11.40%

Jun-00 -