• August 10, 2000

Point Roll, Inc. yesterday launched their new Web-based advertising delivery platform with the premiere of Universal Studios' Home Video and DVD release of the hit movie Erin Brockovich.

Point Roll's new patent-pending Advertising Delivery Platform enables advertisers to simultaneously deliver multiple advertising messages within a single standard online banner advertisement. Internet users simply point and roll their computer mouse across a standard looking banner advertisement and multiple interactive mini pop-up windows seamlessly appear below the original advertisement. When the user moves the mouse away from the Point Roll Ad, the pop-ups instantly disappear.

In addition to delivering multiple advertising messages, these ads also have the capability of delivering all currently available Web-based content formats including text, graphics, streaming audio and video.