• August 10, 2000

Engage Business Media, a full service B2B online advertising network and division of Engage, Inc., today announced the creation of an Agriculture vertical audience group as part of its B2B online advertising network. With brand name sites such as Dairy Business.com, Farm Equipment Auctions and GrainFarmer.com, Engage Business Media provides valuable B2B agriculture ad inventory to online marketers.

Research indicates that the agriculture market is one of the hottest vertical industries on the Internet. The Red Herring reported that this year $500 million worth of farm supplies are expected to be transacted over the Internet, while Goldman Sachs reports that by 2004, US agriculture e-commerce is expected to reach more than $120 billion with an annual growth of approximately $20 billion.

With research demonstrating that agriculture professionals were early adopters of the Internet, Engage Business Media aggressively recruited well-known sites to join its B2B ad network. Advertisers and sites seeking more information should contact Peter Aldrich at (617) 576-0200, ext. 216 or paldrich@engage.com.