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B-To-B Mag Rev Shrunk Slowly Since 2005

  • Folio, Friday, November 28, 2008 10:15 AM
Total revenue generated by B-to-B publications was down slightly in 2007 and basically flat in 2006 and 2005, while editorial, advertising and circulation expenses continued to grow. That's the pattern shown in a new American Business Media Trend Report, prepared by the Jordan, Edmiston Group. Revenue for the average b-to-b publication was $5.47 million in 2007, a decline of .4 % over 2006 and flat over 2005.

Print advertising accounted for 84% of the average b-to-b title's income -- a share that held steady over the three-year period despite the growth of online content. In general, publications reduced their print volume and circulation, producing an average of 18 to 19 issues a year, per the study.

While data from 2008 is not included in the trend report, the ABM Business Information Network shows b-to-b magazines suffered a 6% slide in revenue in the first half.

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