Ford Motor Co. the nation's fifth-largest advertiser, has picked the winners of its great advertising face-off, as reported by the Wall Street Journal. The contest called on 150 magazines to design
their own ad campaigns for Ford's new sports-utility vehicle, Escape, and submit them to the automobile company for judging. Vanity Fair, Glamour, Esquire and Disney-Hearst joint venture Talk were
among the chosen few that snagged the right to run Escape ads. Last year, Ford pulled $100 million in advertising from TV Guide, ESPN The Magazine and several other titles as David Ropes, then Ford's
director of corporate advertising, warned publishers they'd have to work a lot harder to get Ford's advertising dollars in the future.
