24/7 Media has announced an agreement with Unicast to integrate the SUPERSTITIAL ad format across 24/7 Media's global network of partner sites. All sites within the 24/7 Media network are
technically enabled to begin accepting, running and reselling SUPERSTITIAL campaigns immediately. Unicast's reporting systems are scheduled to be fully integrated with 24/7 Media's ad-serving
platform, 24/7 Connect, in September. "Full integration" will mean, in addition to its current ability to manage all sales, targeting and scheduling for the SUPERSTITIAL campaigns run within its
network, 24/7 Media soon will be able to manage all tracking, reporting and billing surrounding each campaign.
24/7 Media is currently running SUPERSTITIAL campaigns on select U.S. and U.K.-based
sites. In the coming months, Unicast and 24/7 Media together will continue to scale the format's presence across the 24/7 Media network's more than 4,000 Web sites worldwide.
