According to Nielsen//NetRatings for the week ending August 6, the average banner click-through rate for at-home users was .29% and at-work .15%. The active at-home Internet universe consists of 64
million people who spend an average of 3 hours a week online, visiting an average of six sites and spending 31 seconds on each page. The at-work universe consists of 28.5 million people who spend an
average of 5 and a half hours a week online, visiting 13 sites and spending 54 seconds on each page.