AOL websites topped the Nielsen//NetRatings top 25 web properties list for at-home users for the week ending August 6 with 28,600,000 unique users. It was followed by Yahoo! with 25,076, 00 unique
users, MSN (18,939,000), Microsoft (16,017,000), Lycos Network (9,592,000), Excite@Home (8,797,000), GO Network (7,676,000), About.com (5,190,000), eBay (4,953,000), Time Warner (4,828,000), AltaVista
(4,660,000), NBC Internet (4,607,000), eUniverse Network (3,713,000), LookSmart (3,643,000), iWon.com Inc. (3,561,000), Amazon (3,461,000), Ask Jeeves (3,071,000), EarthLink (2,933,000), The Go2Net
Network (2,887,000), SmartBot.NET Inc. (2,863,000), Viacom International (2,675,000), CNET Networks (2,618,000), Real Networks (2,613,000), Napster Inc. (2,406,000), and American Greetings
(2,374,000).
At-work users preferred Yahoo! with 13,600,000 unique visitors, followed by AOL Websites (13,331,000), MSN (10,772,000), Microsoft (9,346,000), Lycos Network (5,761,000), Excite@Home
(5,292,000), GO Network (5,150,000), AltaVista (3,634,000), Time Warner (3,367,000), eBay (3,054,000), Amazon (2,839,000), About.com (2,757,000), NBC Internet (2,672,000), iWon.com Inc. (2,341,000),
The Go2Net Network (1,905,000), CNN (1,847,000), LookSmart (1,833,000), CNET Networks (1,827,000), ZDNet (1,824,000), Weather Channel (1,769,000), Ask Jeeves (1,658,000), Real Networks (1,585,000),
eUniverse Network (1,522,000), EarthLink (1,521,000), and AT&T (1,496,000).
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Again, the top at-home advertiser, according to Nielsen//NetRatings, was TRUSTe with 545,779,000 impressions. It was
followed by Microsoft (361,395,000), Yahoo! (207,290,000), AllAdvantage (145,823,000), America Online (137,915,000), eBay (116,315,000), Amazon (103,406,000), Casino On Net (80,750,00), Next Card
(76,399,000), and GetSmart (73,422,000).
The top ten at-work advertisers were TRUSTe (383,925,000), Microsoft (41,826,000), Yahoo! (142,304,000), AllAdvantage (140,921,000), Amazon (69,965,000),
GetSmart (69,615,000), Datek (56,056,000), eBay (55,392,000), America Online (48,670,000), and E*TRADE (47,632,000).