• Variety, Wednesday, December 3, 2008 9:30 AM

Fox Sports will telecast college football's national championship game in 3-D directly to the Consumer Electronics Show and select theaters on Jan. 8. David Hill, Fox Sports CEO, disclosed Fox's plans while talking about Thursday night's first 3-D live telecast of an NFL game, which is going to theaters in L.A., New York and Boston.

Hill says Fox is enthused about 3-D, but warns that electronics manufacturers need to help cover the costs before broadcasters will invest in 3-D broadcasting. "For 3-D to become impactful in the homes of the world, [TV set makers] are going to have to subsidize it," Hill says. The manufacturers are expected to benefit from selling another round of TV upgrades to consumers.

Hill has been a longtime 3-D enthusiast, having ordered up a Fox 3-D sports reel several years ago that includes footage of the NFL, NASCAR, boxing and the NBA.

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