AdForce today announced AdForce Mail, a set of web-based relationship management tools expected to help marketers design and manage targeted, one-to-one email campaigns. Utilizing ClickAction's Email
Relationship Management (ERM) service, AdForce Mail is designed to enable marketers to grow profitable customer relationships and loyalty through targeted, permission-based email messaging that is
tailored to a customer's designated interests.
AdForce Mail enables delivery of highly targeted content and offers via email, and helps companies develop targeted text, HTML, rich media and viral
marketing email campaigns. AdForce Mail can customize every aspect of an email campaign, from hosting and delivery to "unsubscribe" requests and bouncebacks. In addition, AdForce Mail offers real-time
tracking and reporting capabilities to help marketers optimize campaigns and improve response rates.
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