Bluestreak Partners With ePrize to Offer Promotion Based Marketing

  • August 15, 2000
Bluestreak today announced a strategic partnership with ePrize. The agreement enables marketers to create, manage and distribute rich media enabled sweepstakes-based ad campaigns. Under the agreement, Bluestreak customers have entree to ePrize's business-to-business service that helps marketers run promotion programs. Customers can participate in one of ePrize's several Pooled eDrawings or choose to sponsor their own sweepstakes.

Sweepstakes offerings vary in terms of range of prizes, duration, themes, number of allowed entries, and instant-win, among other variables. Bluestreak customers can integrate ePrize services with Bluestreak's advanced online advertising and marketing solutions, including E*Banner expanding banner ads, On-The-Fly ad creation and management system and RADAR targeting and optimization technology for the most effective interactive marketing initiative.

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