Engage Media and Yclip have struck a deal that will allow marketers to offer electronic coupons through banner ads. By clicking on the ads, consumers will be able to opt in to receive promotional
offers valid at traditional retail outlets and restaurants. Consumers can then pre-register their credit card, and, using that card, make purchases at the participating retail outlet, a portion of
which will automatically be rebated from their next credit card statement. These paperless coupon campaigns will run across both the Engage Media Advertising and Email Networks.
