One of the primary goals of online sites and marketers - greater content and ad targeting - received a boost today as Engage Enabling Technologies announced an agreement with YellowBrix. The deal will
allow YellowBrix to deliver real-time information anonymously about individual website visitors to some of the top sites on the Web, allowing them to provide content based on each user's interests,
thereby improving the visitor experience.
Under the terms of the agreement, YellowBrix will license Engage ProfileServer, a dynamic profiling application, and in turn will provide its customers
with access to it on an outsourced basis. ProfileServer creates visitor profiles based on declared interests and activity during a site visit and then allows sites to assess those interests and
behaviors to offer optimal content, promotions and advertisements to individual consumers.
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