Scholastic Media plopped an elementary schoolteacher in the middle of Times Square with a bunch of pumpkins and told him to start carving. Travel Alberta International made subway trolls feel as if
they were sitting in a ski-lift chair high in the Rockies.
Coffees of Hawaii built a floating coffee bar on an outrigger to take care of the caffeine requirements of the 1,700-plus swimming
contestants in the Ironman World Championships off Kailua-Kona in October. And Waldo was spotted sauntering amid the runners at the New York City ING Marathon.
It's the best of the best
guerrilla marketing stunts of the past year, and there are plenty more, with details, in
Brandweek's roundup this morning. Times have never been better for the art form.
"As a
country, we're pissed off with everybody who was greedy," says Bonnie Carlson, president of the Association for Integrated Marketing. Guerrilla marketing that provides what Carlson calls "a positive
emotional experience" is what's needed, we're told.
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