• December 11, 2008

Effective Jan.5, Davis assumes this position from Cheryl Bare, who resigned earlier this year. In this position, Davis will lead all strategic brand marketing efforts including product development, national and field marketing, advertising, media, consumer insights and research.

Davis brings more than 25 years of marketing and management experience to the Arby's team. Among his prior positions, Davis served as SVP/CMO for Heineken North America, where he was responsible for all aspects of marketing for the $2 billion operating company of the world's largest international brewer. Under his leadership, the company repositioned the Heineken brand and added several new brands to the portfolio.

Davis also held senior leadership positions for both the Pizza Hut and Pepsi-Cola brands for PepsiCo, Inc.--Nina Lentini