• Mediaweek, Friday, December 12, 2008 9:15 AM

SeeSaw Networks, an aggregator of inventory across more than 40 digital out-of-home networks, is adding four new network affiliates. In New York, SeeSaw has added three transit networks: Showcase Media Group, the Affinity Ferry Network and City 24/7. The networks target professionals in taxis, ferry terminals and train stations in more than 1,000 locations.

SeeSaw is also adding Virgin Network's TV channel, a network of more than 400 digital displays, operated by eVision Networks, in 10 Virgin Megastores in New York, San Francisco, Hollywood, Denver, Orlando, Phoenix and Dallas. Virgin targets young, affluent consumers.

The aggregator organizes inventory by venue and lifestyle and seeks to offer marketers an easier way to buy the fragmented out-of-home medium.

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