• TV Week, Wednesday, December 17, 2008 9:15 AM

MTV will expand its original programming in the first quarter by launching a two-hour block of new content on Sundays at 9 p.m. and adding original shows Monday and Thursday nights. The network has given the go-ahead to nine new programs aimed at its 12-to 34-year-old target, including shows from Donald Trump, Nick Lachey, Sean "Diddy" Combs and Johnny Knoxville.

The new Sunday night block is centered around "entrepreneurship, ambition and enterprise with attitude," says programming executive vice president Tony DiSanto. The fresh programming reflects a young generation of "adventure capitalists, who live, work and play on their own terms," says Brian Graden, president of entertainment.

Translation: Expect lots of inexpensive user content. For instance, "College Life," is shot at the University of Wisconsin by the students and gives viewers an unpolished intimate look at college kids telling their stories their own way, says the network.

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