The Top 10 DMAs that are home to adults who ate more than five individual portions of cold cereal in the last seven days:
1 Pittsburgh, Pa.
2 Paducah, Ky./ Cape Girardeau, Mo./ Harrisburg,
Ill.
3 Rochester, N.Y.
4 Evansville, Ind.
5 South Bend/ Elkhart, Ind.
6 Harrisburg/ Lancaster/ Lebanon/ York, Pa.
7 Indianapolis, Ind.
8 Burlington,
Vt./ Plattsburgh, N.Y.
9 Minneapolis/ St. Paul
10 Green Bay/ Appleton, Wis.
Source: MRI's Market-by-Market study; based on Top 100 DMAs. www.mediamark.com