• September 14, 2000

The Internet ratings report for the month of August 2000 from Nielsen//NetRatings shows that seasonal trends pushed apparel and sport sites to the top among various Internet categories for the at home audience, while toys, games and entertainment and travel sites declined.

Apparel sites topped the category list as consumers shopped at online storefronts to buy their back-to-school and fall wardrobes. The apparel category increased almost ten percent from July to August. Traffic patterns to sports sites also enjoyed a healthy gain of almost six percent as football, baseball and golf fans flocked to sports sites to check out up-to-date news and information on their favorite players and teams.

Online travel sites fell as the category declined more than ten percent from July to August. Internet surfers visited travel sites less in August as the summer holiday season began to wind down. The toys, games and entertainment category experienced a nine percent decline in traffic during August.