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Status of Media Jobs? Not So Good

Media-related jobs have been declining for the last seven years, and 2008 didn't provide any relief. Media employment fell by 3.1% (27,600 jobs) from the start of the recession in December 2007 through October 2008.

In contrast, ad and marketing-related jobs have enjoyed some boom times. In fact, marketing consulting jobs are now at a record high. Employment at advertising agencies and similar companies reached an all-time high in November '07, but since then has fallen by 1.1% (8,500 jobs).

For perspective, keep in mind that the U.S. economy overall peaked in December 2007, then lost 1.4% of jobs from Jan. to Nov. '08. Media in the U.S. is the long-time laggard--suffering a nagging employment downswing since the 2000 dot-com bubble, with 18.6% fewer jobs from 2001 to 2008. More than half the cuts came from newspapers.

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