Even the biggest proponents of broadcast TV networks have begun to see a day when they will look more like cable networks than not. At least one broadcast network may have to find a new way of
operating in the near future, say experts. That network is likely to NBC or CBS.
As network ratings chip away and more cable outlets produce must-see programs, it's just a matter of time
before a top-rated cable network reaches as many people a weak broadcast outlet. CBS CEO Leslie Moonves, for instance, hints that the traditional relationship of broadcasting content through a
variety of local TV stations and affiliates may be weaker in years to come.
Some experts say it will take five or more years, others say sooner. Media companies already seem to be
divesting themselves of local TV stations, says Rino Scanzoni, Group M chief investment officer. That suggests at least one broadcast network is willing to eventually become a cable outlet.
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