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Dunkin' Sees The Donut Instead Of The Hole

Dunkin' Donuts, however, is not deterred by the glum tidings. "It will be a difficult year economically, but I think we're well-positioned," says Will Kussell, president and chief brand officer.

A new $100 million ad campaign -- "You Kin' Do It" - launches today. It highlights everyday challenges, such as work and traffic, Theresa Howard reports.

It will also expand Dunkin' Deals, which bundles a bagel or sandwich for 99 cents with purchase of a coffee. And the chain will continue its westward expansion with new stores in Indiana, Arizona and Nevada. Nigel Travis, former CEO of Papa John's, takes the reins of the 5,769-outlet chain on Tuesday.

Read the whole story at USA Today »

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