Despite the recession, USA Network nailed down its third consecutive ratings victory in 2008. It averaged 1.34 million adults 25-54, an increase of 9% versus 2007. In prime time, it averaged a
record 2.86 million viewers, a 7% improvement over its year-ago delivery.
The net also served up 1.32 million viewers 18-49, another 7% increase. Each of the three deliveries stands as
historic high-water marks for ad-supported cable, per Nielsen.
,br> As has been the case for the last three years, TNT and ESPN took the No. 2 and No. 3 spots in prime-time viewers. Among the
losers, TV Land, MTV and the re-branded truTV sustained the most severe losses. MTV hasn't finished in the top 20 since 2006, and truTV suffered a sharp downturn after a wildly successful 2007
campaign.
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