Subway Inks Deal With Konami

  • January 10, 2009
Through March 29, Subway will offer one of six DanceDanceRevolution toy accessories with the purchase of a Subway Fresh Fit for Kids meal.

The QSR chain will give away branded Action Armband, Water Bottle, Disco Revolution, Pencil Pal, Dancemania and Break-it-Down. TV spots will air on major kid-focused broadcast stations from Feb. 9 and will be available at all participating restaurants nationwide.--Karl Greenberg

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