AJ Khubani, founder, CEO and president of Telebrands, gleefully admits that he is a bottom feeder -- and given the economic conditions in television right now, it's chow time for infomercials. With so
much unsold airtime, he's able to secure great rates for his products. "The worse the economy is, the better the business is," he says. Telebrands has been buying "beach front property at
trailer-park prices," he crows.
Khubani so identifies with the brands he promotes -- such as the PedEgg, the Get A Grip, the Ear Lift (for stretched or torn ear lobes) and the Fish
Pen (which, I was relieved to discovered, is not for fishes) -- that a hotlink on his name http://www.telebrands.com/corporate/corporate-meetus.html that would normally take one to a impressive
biography instead leads to a page packed with logos. But wait, there's more: Act now and click on a logo and you get to
watch the spot itself.
Go ahead,
push yourself.
Why are we so enamored of this stuff (although I'd love to bounce all that "as seen on TV" spam I get
directly into Mr. Khubani's "In" box)?
"They're fun," Khubani explains. "I think they're a mood enhancer. Certain items do better in a bad economy ... it's a known fact that lipstick
sales go up when there's a bad economy." Similarly, he says, his products are inexpensive mood enhancers that save us money. So, the next time I get an overwhelming urge to smear on some lipstick and
sip a dry martini, I know where to click
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Read the whole story at "All Things Considered," NPR »