Twitter is rapidly becoming our primary source of highly targeted leads. The ability to track keyword phrase usage within Twitter through social media monitoring gives you the ability to instantly
respond to people asking about specific subjects in a public forum.
So far today alone [Editor's Note: Jan. 13] we have booked three product demos via Twitter, simply by responding to conversation
where people were asking about or discussing social media monitoring, our competitors and other keywords we track.
Given the cost of lead generation I would gladly pay for enhanced Twitter services
including the ability to tweet 280 characters as a paid upgrade. Twitter is not mildly interesting, it is game-changing.