• July 12, 2000

Starting in September, Media Metrix hopes to provide clients with expanded profiles of online users, enabling them to better understand and target audiences on a local level.

The new report will include:

- In-depth coverage of the 40 key metropolitan areas in the U.S. to help marketers gain insight on audience behavior in smaller, more targeted locales;

- Expanded reporting on key measures, including at-home and at-work combined projections on Unique Visitors, reach, usage and duration metrics in each of the most critical 25 metropolitan areas (the other 15 markets will include reach percentage);

- A move to monthly, instead of quarterly reporting; and

- Comprehensive listings of all Internet and Digital Media, including applications such as Juno and proprietary online services like AOL, domains and sites, site consolidations and online ad sales networks.