U.S. News & World Report, which recently went from a print weekly to a monthly, is launching a "digital newsweekly" that reproduces -- in pixels -- what the magazine once did in ink and paper.
Called
U.S. News Weekly, it will be produced and delivered as a downloadable PDF file, laid out in the form of a magazine, complete with a cover and table of contents.
While
the parent title has gravitated toward advertiser-friendly topics like health and education, the digital weekly will be "very Washington-centric," with a tighter focus on politics and policy, says
editor Brian Kelly.
For years, publishers have been offering digital editions of their print magazines via vendors such as Zinio. ButU.S. News Weekly is a new, related
publication that is edited for a different audience than U.S. News & World Report. "We're creating a tailored product for readers that does what the old newsweeklies did, which is to stop time
and tell people what the heck happened over the last week and make sense of it," says Kelly.
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